封面的作用,介紹書,保護(hù)書,吸引讀者,書的結(jié)構(gòu),書脊,封底,封面,小組討論,封面設(shè)計(jì)的表現(xiàn)形式,一個(gè)完整的封面應(yīng)具備哪三個(gè)要素,封面的表現(xiàn)形式,文字為主,攝影為主,繪畫為主,圖案為主,書籍封面設(shè)計(jì)的表現(xiàn)形式很多，一般通過攝影、繪畫、文字、圖案等形式進(jìn)行設(shè)計(jì)。,封面設(shè)計(jì)的三要素,文字（書名、作者、出版社）,形狀,色彩,文字、形狀、色彩哪一個(gè)要素最重要呢？,step1,確定規(guī)格尺寸,step2,文字設(shè)計(jì),基本字體,宋體,黑體,楷體,創(chuàng)意字體,文字的主次、疏密、虛實(shí)，以及文字的字體、大小、顏色都影響書籍封面的整體效果。,京城,山河水,夢的邊際,字體設(shè)計(jì),筆畫變異,字體設(shè)計(jì),突出關(guān)鍵詞,結(jié)構(gòu)變化,step3,組織布局,兩組封面的文字布局方式有什么不同呢？,對稱布局,不對稱布局,對稱布局,分散布局,中心布局,不對稱布局,邊角式布局,輔助線式布局,step1,step2,step3,確定規(guī)格尺寸,組織布局,文字設(shè)計(jì),封面設(shè)計(jì)的三步驟,小試牛刀,01,確定規(guī)格尺寸,豎版,字體設(shè)計(jì),童話選,童話選,童話選,宋體,黑體,楷體,02,選擇喜愛的課外讀物，根據(jù)內(nèi)容特點(diǎn)， 以書名為中心，以文字作為主要表現(xiàn)形式， 為其設(shè)計(jì)一個(gè)封面,自主學(xué)習(xí),每個(gè)小組選出一至兩幅優(yōu)秀作品張貼在黑板上，說一說你最喜歡哪一個(gè)作品。,評析欣賞,“書”只是我們所見的這一種嗎？,書的形式不限,書的材質(zhì)不限,書的形式不限,目錄,1.輸入小標(biāo)題,2.輸入小標(biāo)題,3.輸入小標(biāo)題,4.輸入小標(biāo)題,PART 1,step1,step2,step3,step4,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?2012,2013,2014,2015,2012,2013,2014,2015,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這個(gè)是大標(biāo)題,01,02,03,04,小標(biāo)題,小標(biāo)題,小標(biāo)題,小標(biāo)題,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這個(gè)是大標(biāo)題,小標(biāo)題,小標(biāo)題,小標(biāo)題,小標(biāo)題,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這個(gè)是大標(biāo)題,PART 2,PART 3,step1,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?step2,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?step3,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?step4,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這個(gè)是大標(biāo)題,第一部分,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?第二部分,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?第三部分,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?第四部分,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這個(gè)是大標(biāo)題,PART 4,文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖?文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖?文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖?文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖?這個(gè)是大標(biāo)題,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖苏堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖苏堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖苏堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這里是小標(biāo)題,這里是小標(biāo)題,這里是小標(biāo)題,這個(gè)是大標(biāo)題,輸入小標(biāo)題,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?輸入小標(biāo)題,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?輸入小標(biāo)題,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這個(gè)是大標(biāo)題,55%,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖?文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖?文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖?文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖?這個(gè)是大標(biāo)題,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?輸入小標(biāo)題,輸入小標(biāo)題,輸入小標(biāo)題,輸入小標(biāo)題,這個(gè)是大標(biāo)題,60%,40%,60%,40%,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這個(gè)是大標(biāo)題,文字,文字,文字,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?輸入小標(biāo)題,輸入小標(biāo)題,輸入小標(biāo)題,輸入小標(biāo)題,請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?請?jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖终堅(jiān)诖颂砑游淖?這個(gè)是大標(biāo)題